We Help You
Take Action to Grow Your Online Business By Measuring What Matters
Figuring out Analytics Data can be confusing. We help you get clarity on what drives business outcomes and actions to take to optimise your marketing strategies and increase revenue by measuring how users engage with your online business.
Clarity On What Drives Outcomes
Know What's Working & What's Not
Take Action With Confidence
Feeling Like You Are Guessing Instead Of Using The Right Data To Make Decisions?
- Don't know how to setup analytics specific to your business.
- Overwhelming number of metrics causing analysis paralysis.
- Stuck on the Google Analytics 4 learning curve.
- No support from Google for the free version of Google Analytics.
- Setting up conversion tracking is daunting.
You Deserve To Get The Actionable Insights You Need Without Getting Into The Technical Weeds
Your Actionable Measurement Partner
We understand figuring out the data to pay attention to for your business can be overwhelming. We teach you how to think about things in a technology agnostic way, by focusing on the most important things that drives results.
We help you plan and implement Actionable Measurement by figuring out the most important business questions you need to be asking and what to do when you get the answers.
How To Get Started With Actionable Measurement?
Schedule A Discovery Call
Actionable Measurement Planning & Implementation
Take Action
The Actionable Measurement Process
Discovery Call
How do you do?
- High level overview of your business and desired outcomes.
- Your struggles
- Marketing platforms
- What is your website built with.
Actionable Measurement Plan
Clarity on what drive results.
- Your most important Business Outcomes questions
- 'How outcomes are created' (Behaviours) questions
- The Information we need to answer the questions.
- The Actions to take when we get the answers.
- Where traffic comes from? -> UTM Strategy.
- Audit existing systems.
- Implementation Plan.
Measure What Drives Results
The key is user behaviour.
- Fix problems found in Audits.
- Conversion tracking.
- Implement Data Layer Events for user behaviour.
- Google Tag Manager setup.
- Google Analytics 4 setup.
- Connect data sources to Looker Studio.
- Testing
Actionable Dashboards
Dashboards answer questions.
- Know which traffic sources are creating results.
- Only 3 to 5 Key Performance Indicators (KPIs) at a time.
- Fully interactive
- See trends an patterns
- Ability to drill into more detailed metrics as needed.
A Human On The Journey
Collaboration creates success.
- Teaching you how to use reports
- Answering your questions.
- Ongoing measurement and dashboard updates.
- Update KPIs as based on stage of business.