A comprehensive system for turning data into business growth Most businesses are drowning in data but starving for insights. They have Analytics dashboards filled with colourful charts, but when asked “what should we do next?” they’re left guessing. The Actionable Measurement Framework solves this problem by creating a clear bridge between your business strategy and […]

This guide will help Thinkific Course Creators measure the effectiveness of their Google Ads campaigns by implementing Google Ads Conversion Tracking for Thinkific purchases. We will leverage the events and data setup for sending Purchase information to Google Analytics 4 (GA4), to also send what is needed to Google Ads. Setup Google Analytics 4 Purchase

This guide will help Thinkific Course Creators measure which traffic sources are leading to sales, by tracking purchases with Google Analytics 4 (GA4), so they can optimise their marketing.While Thinkific has an integration with Google Analytics 4 via an app from their App Store, it only tracks page views and does not track conversions such