A comprehensive system for turning data into actions the drive results Are you trying to be data-driven in you business but you are drowning in data yet still unable to get actionable insights? You have Analytics dashboards filled with colourful charts, but when it comes to “what should I do next?” you are left guessing? […]
The Actionable Measurement Framework Read More »
Introduction: The ‘Single Source of Truth’ Approach to Tracking In modern digital marketing, fragmented data from different platforms leads to inconsistent reporting and inefficient workflows. The solution is to establish a “single source of truth” for all tracking: a centralised, well-structured data layer. This approach, which uses your existing GA4 data layer to power other
Meta Pixel Tracking Using Google Tag Manager and GA4 Data Layer Read More »
Using the data layer with Google Tag Manager (GTM) provides a structured, reliable way to pass information from your website to GTM. Instead of relying on inconsistent page elements, the data layer ensures accurate, consistent data collection for tracking user actions, conversions, and events; making your tags more flexible, scalable, and easier to maintain. What
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From “Flying Blind” to Data-Driven Confidence Are you tired of pouring money into Google Ads and feeling like you’re “flying blind”? It’s a common and deeply frustrating experience for marketers. Campaigns are running, clicks are accumulating, and the budget is being spent, but a nagging question remains: what’s actually working? This uncertainty leads to anxiety
Google Ads Conversion Tracking Using Google Tag Manager (2025 New Interface) Read More »
Master the art of accurate attribution across multiple domains and unlock your true Google Ads ROI The Hidden ROI Killer in Your Google Ads Account Picture this: A potential customer clicks your Google Ad, browses your main website, then completes their purchase on your secure checkout domain. Your Google Ads dashboard shows zero conversions from
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This guide will help Thinkific Course Creators measure the effectiveness of their Google Ads campaigns by implementing Google Ads Conversion Tracking for Thinkific purchases. We will leverage the events and data setup for sending Purchase information to Google Analytics 4 (GA4), to also send what is needed to Google Ads. Setup Google Analytics 4 Purchase
How to Setup Google Ads Conversion Tracking for Thinkific Purchases Read More »
Updated: 2025-03-03 This guide will help Thinkific Course Creators measure which traffic sources are leading to sales, by tracking purchases with Google Analytics 4 (GA4), so they can optimise their marketing.While Thinkific has an integration with Google Analytics 4 via an app from their App Store, it only tracks page views and does not track