If you’re running ads to European customers, you’ve likely noticed something alarming: your conversion data has gotten worse. Your remarketing lists have stopped growing. Your Google Ads bidding algorithms seem confused. You’re not imagining it. The Digital Markets Act (DMA) changed the rules in March 2024, and if you haven’t implemented Google Consent Mode v2, […]
Guide to Google Analytics Consent Mode v2 Read More »
Digital advertising has changed. When someone lands on your site and clicks “Reject” on your cookie banner, your tracking stops. You lose the connection between ad click and conversion. For Google Ads campaigns, this creates a serious problem: your automated bidding algorithms think your ads aren’t working when they actually are. This guide explains how
Google Ads Consent Mode v2: Protecting ROAS in a Privacy-First World Read More »
If you’ve been running Google Ads or using Google Analytics, you’ve probably heard about Consent Mode v2. Maybe you received an email warning about compliance deadlines. Maybe your agency mentioned it in passing. Maybe you saw a notification in your Google Ads account and clicked “Remind me later.” Here’s what you need to know: this
What is Google Consent Mode v2? (And Why It Matters for Your Business) Read More »
Getting cookie consent right in Google Tag Manager requires balancing regulatory compliance with your measurement needs. Implementation errors typically fall into two categories: firing tags without proper consent (creating compliance risk), or blocking tags unnecessarily (losing measurement data even when collection would be permissible). This guide walks through implementing Google Consent Mode v2 in Google
Cookie Consent With Google Tag Manager Read More »