Strategy

How to Know if Your Ads are Making Money: A Guide to Measuring Marketing Effectiveness for SMBs

If you’re spending money on ads for your business, you’ve probably lost sleep over this question: “Am I throwing money away on marketing that doesn’t work?” You’re running Google Ads, Facebook ads, maybe some email marketing. Customers are buying, leads are coming in, but you have no idea which efforts deserve the credit. You might […]

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