Strategy

How to Know if Your Marketing is Working – A Guide to Measuring Marketing Effectiveness for SMBs

If you’re spending money on ads for your business, you’ve probably lost sleep over this question: “Am I throwing money away on marketing that doesn’t work?”. The challenge of measuring marketing effectiveness keeps most small business owners guessing instead of making informed decisions. You’re running Google Ads, Facebook ads, maybe some email marketing. Customers are […]

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