This framework helps businesses move from abstract strategies to concrete, data-driven actions by focusing on Key Performance Questions (KPQs) tied to business outcomes and user behaviours. Start with Strategy, Not Tools A big mistake as beginner, is diving into the data without knowing what you should be looking for. The first mindset shift is that […]
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This guide will help Thinkific Course Creators measure the effectiveness of their Google Ads campaigns by implementing Google Ads Conversion Tracking for Thinkific purchases. We will leverage the events and data setup for sending Purchase information to Google Analytics 4 (GA4), to also send what is needed to Google Ads. Setup Google Analytics 4 Purchase
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This guide will help Thinkific Course Creators measure which traffic sources are leading to sales, by tracking purchases with Google Analytics 4 (GA4), so they can optimise their marketing.While Thinkific has an integration with Google Analytics 4 via an app from their App Store, it only tracks page views and does not track conversions such