Measurement

Getting cookie consent right in Google Tag Manager requires balancing regulatory compliance with your measurement needs. Implementation errors typically fall into two categories: firing tags without proper consent (creating compliance risk), or blocking tags unnecessarily (losing measurement data even when collection would be permissible). This guide walks through implementing Google Consent Mode v2 in Google […]

You open Google Analytics 4, stare at the reports, and wonder if any of it is actually true. Are these numbers real? Is your marketing working? Should you trust this data to make budget decisions? For many business owners and marketers, GA4 has become less a tool for clarity and more a source of anxiety.

When you set up tracking on your website or app, you’re trusting that everything works correctly. But what if a critical conversion event isn’t firing? What if your ecommerce data is malformed? Standard Google Analytics 4 (GA4) reports can take 24 to 48 hours to process, which means you could lose days of valuable data

Most small businesses find it difficult to answer the question: “Which marketing activities actually bring in customers?” They’re spending on ads, emails, and social media, but have no reliable way to track what works. This guide solves that problem. You’ll learn how to use UTM parameters to tag your marketing links that brings visitors to

If you’re a business owner or marketer, you’ve likely opened Google Analytics 4, stared at the dashboard, and thought: “What am I supposed to look at first?” The overwhelming array of reports, metrics, and charts makes it nearly impossible to find simple answers to basic questions like “Is my marketing actually working?” or “What should

If you’re managing a website you’ve likely heard of Google Analytics 4 (GA4) or Microsoft Clarity, or perhaps you’re already using one of them. Maybe you’ve wondered: Are these tools competitors? Do I need both? What’s the actual difference? The short answer: they’re not rivals; they’re partners. GA4 and Clarity serve fundamentally different purposes, and

If you’ve completed the diagnostic assessment, you now know which questions you can answer about your marketing effectiveness and which ones you’re still guessing at. This guide shows you how to build the measurement foundation that answers those questions. It covers everything needed to confidently track which marketing efforts generate customers, how much they cost,

Are your Meta (Facebook and Instagram) Ads campaigns feeling like a black hole for your budget? You’re not alone. For many business owners, the Meta Ads Manager dashboard can feel like a one-way street: you see the impressive reach, you see the high click-through rates, but you’re left wondering if your business is actually growing.

Are your Google Ads campaigns feeling like a black hole for your budget? It’s a common fear for small business owners: you see the clicks going up, you see the money going out, but you’re left with a nagging uncertainty. Is this actually growing my business? This “hope and pray” approach to advertising is stressful

Google Analytics and Google Tag Manager are not competing tools – they’re partners. If you have ever felt a wave of confusion wash over you when someone mentions “Google Analytics” and “Google Tag Manager” in the same sentence, you are not alone. For many business owners and aspiring marketers, these tools are presented as non-negotiable

Using the data layer with Google Tag Manager (GTM) provides a structured, reliable way to pass information from your website to GTM. Instead of relying on inconsistent page elements, the data layer ensures accurate, consistent data collection for tracking user actions, conversions, and events; making your tags more flexible, scalable, and easier to maintain. What

Master the art of accurate attribution across multiple domains and unlock your true Google Ads ROI Picture this: A potential customer clicks your Google Ad, browses your main website, then completes their purchase on your secure checkout domain. Your Google Ads dashboard shows zero conversions from that campaign. Sound familiar? Cross-domain tracking issues are silently

This guide will help Thinkific Course Creators measure the effectiveness of their Google Ads campaigns by implementing Google Ads Conversion Tracking for Thinkific purchases. We will leverage the events and data setup for sending Purchase information to Google Analytics 4 (GA4), to also send what is needed to Google Ads. Setup Google Analytics 4 Purchase

Updated: 2025-03-03 This guide will help Thinkific Course Creators measure which traffic sources are leading to sales, by tracking purchases with Google Analytics 4 (GA4), so they can optimise their marketing.While Thinkific has an integration with Google Analytics 4 via an app from their App Store, it only tracks page views and does not track