Google Analytics Consulting Services That Drive Growth, Not Just Numbers
Stop drowning in data you can’t trust. We build measurement systems that give you the clarity to make confident decisions and grow your business.
Is This Your Analytics Reality?
- You're flying blind after the GA4 migration: Your Universal Analytics data is gone, GA4 looks completely different, and you're not sure if your tracking is even working correctly anymore.
- Your dashboards raise more questions than they answer: You have reports, but the numbers don't tell you what's actually working, what's broken, or what to do next.
- You're wasting ad spend with no clear ROI: You're investing in marketing across multiple channels, but you can't confidently say which campaigns are actually bringing in valuable customers.
- Your team doesn't trust the data: Everyone has a different interpretation of the same report. Decisions are still being made on gut feel because no one believes the numbers.
- You've tried to fix it yourself, but it's overwhelming: Between running your business and keeping up with Google's constant changes, properly configuring GA4 and GTM feels like a full-time job you don't have time for.
Sound familiar? You’re not alone. These are the exact frustrations we hear from business owners and marketing leaders every single day.
But here’s what most people don’t realise: Fixing your tracking is essential, but it’s only the first step. Data, even when 100% accurate, is useless without a framework for turning it into action.
Why Reliable Data Isn't Enough
Here’s the uncomfortable truth: having properly configured GA4 tracking doesn’t automatically lead to better business decisions.
You can have solid data collection, beautiful dashboards, and trustworthy reports, and still struggle to know what action to take next.
The missing piece? A systematic way to connect your data to the specific outcomes you’re trying to achieve.
That’s where our approach is fundamentally different.
We don’t start with your analytics tool. We start with your business.
We believe the quality of your insights depends entirely on the quality of the questions you’re asking. And the quality of your questions depends on clarity about what you’re actually trying to achieve.
This is why our methodology is built on the Actionable Measurement Framework, a strategic system that connects your data directly to your most important business outcomes.
It’s not just about what happened in your analytics. It’s about why it happened and what to do about it.
Our Two-Phase Methodology
Stop drowning in data you can’t trust. We build measurement systems that give you the clarity to make confident decisions and grow your business.
Phase 1
Marketing Measurement Foundation - Take Off The Blindfolds
Achieve Absolute Data Confidence
Before you can make confident decisions, you need to trust your data completely. This phase ensures your tracking infrastructure is reliable, complete, and trustworthy.
Complete GA4 & GTM Audit
We analyse your current setup to identify tracking gaps, configuration errors, and data quality issues that are sabotaging your decision-making.
Standard Event Implementation
We properly configure GA4 Recommended Events so you’re capturing the critical actions that matter to your business.
Conversion Tracking Setup
We ensure your key conversions are tracked accurately across all platforms (Google Ads, Facebook, etc.) so you can measure campaign performance with confidence.
UTM Parameter Strategy
We implement a consistent tagging system (source, medium, campaign) so you can finally answer the question: “Where is my traffic actually coming from?”
Data Validation & Quality Assurance
We verify everything is working correctly before you start making decisions based on the data.
Actionable Google Marketing Dashboard
You receive our proven Looker Studio template, pre-configured with the essential reports you need to monitor your marketing performance.
Phase 2
Actionable Measurement - Custom Measurement Tailored to Your Business
Translate Confidence into Decisive Action
This is where data transforms into competitive advantage. Using the Actionable Measurement Framework, we build a custom measurement system designed specifically around your business goals and growth strategy.
Actionable Measurement Planning
We work with you to define your specific business objectives and map out the critical customer behaviours and touchpoints that drive those outcomes.
Key Performance Questions (KPQs)
We identify the high-stakes questions your data needs to answer, questions that, when answered, give you the knowledge to improve results. Not vanity metrics. Real insights that drive decisions.
Tailored Analytics Configuration
We configure custom events, dimensions, and tracking that captures the unique aspects of your business model and customer journey, not just generic “best practices.”
Business-Specific Dashboard Design
We create a custom Looker Studio dashboard built around your KPQs, showing you exactly what you need to see to make decisions, not just what Google thinks you should track.
Action Playbook Development
Using the framework’s “If-Then” methodology, we document specific actions to take when key metrics change, so your team always knows the next step.
Ongoing Strategic Support (Optional)
We can provide continued consulting to help you interpret results, refine your approach, and evolve your measurement as your business grows.
Frequently Asked Questions
Do I have to do both phases, or can I just start with Phase 1?
You can absolutely start with Phase 1. Many clients do. It ensures you have accurate, reliable data, which is essential no matter what. Phase 2 is where we build the strategic measurement system on top of that foundation, but it’s not required. That said, most clients who experience the difference accurate data makes quickly want to take the next step to make that data actionable.
What if I've already had someone set up GA4? Do I still need Phase 1?
Maybe not. We can start with a diagnostic audit to assess your current setup. If everything is configured correctly and your data is reliable, we can skip Phase 1 entirely. But our experience suggests that 90% of GA4 implementations have significant gaps or errors, so it’s worth verifying before you build a strategy on shaky data.
What platform do you build dashboards in?
We primarily use Looker Studio (formerly Google Data Studio) because it integrates natively with GA4, it’s free, it’s flexible, and it’s accessible to your entire team without additional licensing costs. If you have specific requirements for other platforms (Tableau, Power BI, etc.), we can discuss customisation.