Strategy-First Google Analytics Consulting Services That Turn Data Into Decisions

Stop drowning in data you can’t use or trust. Our Google Analytics consulting services build measurement systems that show you what’s working in your marketing and what to do next.

Is This Your Google Analytics 4 (GA4) Reality?

You're flying blind after the GA4 migration: Your Universal Analytics data is gone, GA4 looks completely different, and you're not sure if your tracking is even working correctly anymore.
Your dashboards raise more questions than they answer: You have reports, but the numbers don't tell you what's actually working, what's broken, or what to do next.
You're wasting ad spend with no clear ROI: You're investing in marketing across multiple channels, but you can't confidently say which campaigns are actually bringing in valuable customers.
Your team doesn't trust the data: Everyone has a different interpretation of the same report. Decisions are still being made on gut feel because no one believes the numbers.
You've tried to fix it yourself, but it's overwhelming: Between running your business and keeping up with Google's constant changes, properly configuring GA4 and GTM feels like a full-time job you don't have time for.

Sound familiar? You’re not alone. These are the exact frustrations we hear from business owners and marketing leaders every single day.

But here’s what most people don’t realise: Fixing your tracking is essential, but it’s only the first step. Data, even when 100% accurate, is useless without a framework for turning it into action.

What Makes Our Google Analytics Consulting Different?

Here’s the uncomfortable truth: having properly configured GA4 tracking doesn’t automatically lead to better business decisions.

You can have solid data collection, beautiful dashboards, and trustworthy reports, and still struggle to know what action to take next.

The missing piece? A systematic way to connect your data to the specific outcomes you’re trying to achieve.

That’s where our approach is fundamentally different.

We don’t start with your analytics tool. We start with your business.

We believe the quality of your insights depends entirely on the quality of the questions you’re asking. And the quality of your questions depends on clarity about what you’re actually trying to achieve.

This is why our methodology is built on our Actionable Measurement Framework, a strategic system that connects your data directly to your most important business outcomes.

It’s not just about what happened in your analytics. It’s about why it happened and what to do about it.

Being Actionable Means Getting Your Question Answered & Knowing What to Do

Our Two-Phase Google Analytics Consulting Approach

Stop drowning in data you can’t trust. We build measurement systems that give you the clarity to make confident decisions and grow your business.

Phase 1: Marketing Measurement Foundation

This close to a standard setup: This is about getting the basics in place that would apply for most businesses. It is based on universal outcomes such as grow online sales or leads.

Complete GA4 audit, GTM implementation, conversion tracking, and Standard Looker Studio dashboard. Perfect for businesses who need reliable tracking fast.

Phase 2: Full Actionable Measurement Process

This is a fully custom setup for your business: This is about figuring out your unique goals and tailoring your setup to help you achieve them.

Custom measurement planning using the Actionable Measurement Framework. For businesses ready to turn data into competitive advantage.

Marketing Measurement Foundation - Take Off The Blindfolds (GA4 & GTM Setup)

Achieve Absolute Data Confidence

Before you can make confident decisions, you need to trust your data completely. This phase ensures your tracking infrastructure is reliable, complete, and trustworthy.

Complete GA4 & GTM Audit

We analyse your current setup to identify tracking gaps, configuration errors, and data quality issues that are sabotaging your decision-making.

Standard Event Implementation

We properly configure GA4 Recommended Events so you’re capturing the critical actions that matter to your business.

Conversion Tracking Setup

We ensure your key conversions are tracked accurately across all platforms (Google Ads, Facebook, etc.) so you can measure campaign performance with confidence.

UTM Parameter Strategy

We implement a consistent tagging system (source, medium, campaign) so you can finally answer the question: “Where is my traffic actually coming from?”

Data Validation & Quality Assurance

We verify everything is working correctly before you start making decisions based on the data.

Actionable Google Marketing Dashboard

You receive our proven Looker Studio template, pre-configured with the essential reports you need to monitor your marketing performance.

The Result: You’ll have complete confidence in your data. No more second-guessing numbers. You’ll know what’s happening in your business.

Actionable Measurement - Custom Measurement Tailored to Your Business

Translate Confidence into Decisive Action

This is where data transforms into competitive advantage. Using the Actionable Measurement Framework, we build a custom measurement system designed specifically around your business goals and growth strategy.

Actionable Measurement Planning

We work with you to define your specific business objectives and map out the critical customer behaviours and touchpoints that drive those outcomes.

Key Performance Questions (KPQs)

We identify the high-stakes questions your data needs to answer, questions that, when answered, give you the knowledge to improve results. Not vanity metrics. Real insights that drive decisions.

Tailored Analytics Configuration

We configure custom events, dimensions, and tracking that captures the unique aspects of your business model and customer journey, not just generic “best practices.”

Business-Specific Dashboard Design

We create a custom Looker Studio dashboard built around your KPQs, showing you exactly what you need to see to make decisions, not just what Google thinks you should track.

Action Playbook Development

Using the framework’s “If-Then” methodology, we document specific actions to take when key metrics change, so your team always knows the next step.

Training & Knowledge Transfer

We train your team on how to use your custom measurement system effectively. Including interpreting your dashboard, understanding what actions to take and how to adapt your measurement as your business evolves.

The Result: You’ll have a decision-making system, not just a reporting tool. Your team will know which channels to invest in and what actions to take when performance shifts.

How The Actionable Measurement Framework Works

Our framework is a practical, systematic approach we use with every client to ensure analytics actually drives business growth.

01 We Define What Matters Most (Your Outcomes)

We don’t start by asking “What do you want to track?” We start by asking “What business results do you need to achieve?”

Whether it’s revenue goals, customer acquisition targets, market expansion, or profitability improvements, we get crystal clear on your specific objectives first.

This is our Outcomes & Behaviours 1st principle. Your measurement system must be built to serve your goals, not the other way round.

02 We Ask the Right Questions (Your Key Performance Questions)

Most businesses track metrics but don’t know which questions those metrics should answer.

We translate your business goals into precise, actionable questions that your data must be able to answer:

“Which marketing channels bring us the highest-quality customers who actually convert?”
“What obstacles prevent qualified visitors from completing their purchase?”
“Which customer segments have the highest lifetime value?”
“At what point in the journey are we losing the most potential customers?”

These aren’t generic questions. They’re customised to your business model and growth strategy.

The principle: The quality of your answers depends entirely on the quality of your questions.

03 We Turn Answers Into Actions (Your Playbook)

Data without action is just noise. This is where most analytics consulting stops, and where we’re just getting started.
We create clear “If-Then” scenarios so your team knows exactly what to do when key metrics change:

If mobile conversion rate drops below X%, then investigate mobile UX issues
If email campaigns show declining engagement, then test these three specific improvements
If a channel’s cost-per-acquisition exceeds target, then reallocate budget to higher-performing channels

The result: Your analytics becomes a proactive growth engine, not a reactive reporting tool.

Who Needs a Google Analytics Consultant?

Our Google Analytics consulting services are perfect for:

Ecommerce Businesses

You’re spending on ads but can’t tell which products or channels actually drive profit. We implement tracking that shows product performance and customer acquisition costs by channel.

Service-Based Businesses

You need to know which marketing generates qualified leads, not just traffic. Our GA4 consulting connects your analytics to your CRM to track lead quality.

Marketing Teams Without Analytics Expertise

You’re a marketer, not a data analyst. We build measurement systems that
answer your questions in plain English, no technical jargon required.

Businesses Burned by Bad GA4 Migrations

Your Universal Analytics data is gone and you don’t trust your GA4 numbers. We audit, fix, and validate your tracking so you can make decisions with confidence.

Frequently Asked Questions

What does a Google Analytics consultant do?

A Google Analytics consultant helps businesses set up, configure, and strategically use Google Analytics 4 (GA4) to measure marketing performance and make data-driven decisions. Our Google Analytics consulting services focus on building complete measurement systems that connect your data to specific business outcomes. We ensure your tracking is properly setup, your dashboards answer your most important business questions, and your team knows exactly what actions to take based on the data.

Do I have to do both phases, or can I just start with Phase 1?

You can absolutely start with Phase 1. Many clients do. It ensures you have accurate, reliable data, which is essential no matter what. Phase 2 is where we build the strategic measurement system on top of that foundation, but it’s not required. That said, most clients who experience the difference accurate data makes quickly want to take the next step to make that data actionable.

What if I've already had someone set up GA4? Do I still need Phase 1?

Maybe not. We can start with a diagnostic audit to assess your current setup. If everything is configured correctly and your data is reliable, we can skip Phase 1 entirely. But our experience suggests that 90% of GA4 implementations have significant gaps or errors, so it’s worth verifying before you build a strategy on shaky data.

What platform do you build dashboards in?

We primarily use Looker Studio (formerly Google Data Studio) because it integrates natively with GA4, it’s free, it’s flexible, and it’s accessible to your entire team without additional licensing costs. If you have specific requirements for other platforms (Tableau, Power BI, etc.), we can discuss customisation.