About Digital MicroEnterprise

Meet Kirwyn. I’m a mechanical engineer who spent over 13 years doing project engineering in the oil and gas industry. Engineering is essentially a fancy name for solving problems, and doing that effectively means finding out why. Sometimes that comes first: understanding why a project is needed, the business outcome it serves, guides everything that follows. Sometimes it comes after something has happened: having been part of several investigations into industrial incidents, I learned to start with what happened and keep asking why until I reach the root cause, so it can be prevented in future.

My end goal was always to have my own business at some point. So how come I did not do one based on my trade? Well, I’ve always had an affinity for computers and programming because I can’t stand tedious work. Automation and systems thinking are second nature to me, and the leverage software provides became clear to me. Then one day I helped a teacher friend automate some of their tedious work with Google Sheets, and discovered businesses had similar needs.

I registered Digital MicroEnterprise in 2013 with a clear vision: use digital tools to help small businesses work more efficiently. My early work focused on business process automation using Google Workspace (back when it was called Google Apps for Business), helping clients eliminate repetitive tasks and streamline operations.

But I kept noticing something important. Clients would come to me with what they wanted, and when we dug deeper into what they were really trying to accomplish, the solution we eventually built was almost never what they originally asked for. Sometimes it was completely different, and far more effective.

As I worked with more clients, my focus expanded into helping businesses understand what they should actually be measuring and why it matters. More recently, automation has come back into focus too. The tools have changed significantly, and the possibilities, particularly with AI, are genuinely interesting.