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Consent Mode

Split illustration showing data loss from non-compliant tracking versus recovered data through GA4 Consent Mode v2 implementation in European markets

Guide to Google Analytics Consent Mode v2

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If you’re running ads to European customers, you’ve likely noticed something alarming: your conversion data has gotten worse. Your remarketing lists have stopped growing. Your Google Ads bidding algorithms seem confused. You’re not imagining it. The Digital Markets Act (DMA) changed the rules in March 2024, and if you haven’t implemented Google Consent Mode v2, […]

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Balanced scale showing privacy compliance shield on one side and ROAS performance graph on the other, representing Google Ads Consent Mode's ability to protect both privacy and advertising performance

Google Ads Consent Mode v2: Protecting ROAS in a Privacy-First World

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Digital advertising has changed. When someone lands on your site and clicks “Reject” on your cookie banner, your tracking stops. You lose the connection between ad click and conversion. For Google Ads campaigns, this creates a serious problem: your automated bidding algorithms think your ads aren’t working when they actually are. This guide explains how

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