Conversion Tracking

Meta Pixel (Facebook Pixel) Tracking Using Google Tag Manager and Google Analytics 4 Data Layer

In modern digital marketing, fragmented data from different platforms leads to inconsistent reporting and inefficient workflows. The solution is to establish a “single source of truth” for all tracking: a centralised, well-structured data layer. This approach, which uses your existing Google Analytics 4 (GA4) data layer to power other marketing tags like the Meta Pixel, […]

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Google Ads Conversion Tracking Using Google Tag Manager (2025 New Interface)

From “Flying Blind” to Data-Driven Confidence Are you tired of pouring money into Google Ads and feeling like you’re “flying blind”? Campaigns are running, clicks are accumulating, and budgets are being spent, but a nagging question remains: what’s actually working? Without clear data, decision-making is based on guesswork, and proving marketing ROI feels nearly impossible.

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