Meta Pixel (Facebook Pixel) Tracking Using Google Tag Manager and Google Analytics 4 Data Layer
In modern digital marketing, fragmented data from different platforms leads to inconsistent reporting and inefficient workflows. The solution is to establish a “single source of truth” for all tracking: a centralised, well-structured data layer. This approach, which uses your existing Google Analytics 4 (GA4) data layer to power other marketing tags like the Meta Pixel, […]