Using the data layer with Google Tag Manager (GTM) provides a structured, reliable way to pass information from your website to GTM. Instead of relying on inconsistent page elements, the data layer ensures accurate, consistent data collection for tracking user actions, conversions, and events; making your tags more flexible, scalable, and easier to maintain. What […]
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From “Flying Blind” to Data-Driven Confidence Are you tired of pouring money into Google Ads and feeling like you’re “flying blind”? Campaigns are running, clicks are accumulating, and budgets are being spent, but a nagging question remains: what’s actually working? Without clear data, decision-making is based on guesswork, and proving marketing ROI feels nearly impossible.
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Master the art of accurate attribution across multiple domains and unlock your true Google Ads ROI Picture this: A potential customer clicks your Google Ad, browses your main website, then completes their purchase on your secure checkout domain. Your Google Ads dashboard shows zero conversions from that campaign. Sound familiar? Cross-domain tracking issues are silently
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A comprehensive system for turning data into actions the drive results Are you trying to be data-driven in you business but you are lost in a sea of numbers and unable to get actionable insights? You have Analytics dashboards filled with colourful charts, but when it comes to “what should I do next?” you are
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This guide will help Thinkific Course Creators measure the effectiveness of their Google Ads campaigns by implementing Google Ads Conversion Tracking for Thinkific purchases. We will leverage the events and data setup for sending Purchase information to Google Analytics 4 (GA4), to also send what is needed to Google Ads. Setup Google Analytics 4 Purchase
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Updated: 2025-03-03 This guide will help Thinkific Course Creators measure which traffic sources are leading to sales, by tracking purchases with Google Analytics 4 (GA4), so they can optimise their marketing.While Thinkific has an integration with Google Analytics 4 via an app from their App Store, it only tracks page views and does not track